We’ve developed a great partnership with GrooveCar Direct, and their dedication has been a key part of our 62% growth in direct auto loans. The GrooveCar Direct platform has made it easy to engage our members in the auto buying process!

The car shopping site’s presence on our main website alone was equivalent to a full-fledge auto loan campaign aimed at our members.

Their creativity and innovation were evident in the campaigns they designed for us, which were not only effective but also visually stunning and engaging. I would highly recommend Full Tank Creative to any credit union looking to grow and improve their marketing efforts.

Over the past 12 months, we’ve seen a 68% increase year-over-year in the amount of members that GCD has engaged. We love working with GrooveCar and being part of the GrooveCar Direct program!

GrooveCar enables us to fund more loans and connect more frequently with our members while collaborating with local auto dealers in a manner we hadn’t been able to accomplish prior to launching this program. This relationship has been an important part of our auto loan growth strategy.

Our lease portfolio consists of primarily A-quality paper, and the performance has been outstanding. When you combine this with the product’s payment-driven financing approach, resulting yields exceed traditional auto loan spreads.

Within the first seven months of our partnership, Unison CU can attribute 10 new auto loans to the GCDirect program for a total of $161,000! This return has exceeded our expectations for the first year of the program. We look forward to continued loan growth and success with GrooveCar Direct!

Our partnership with GrooveCar Direct has been useful for engaging our current members in their car-shopping journey. In addition, we’ve been able to convert non-members into happy borrowers.

We highly recommend the GrooveCar Direct program as a valued partner. Their exceptional customer service and commitment to transparency have truly set them apart.

Their team is knowledgeable and professional, providing exceptional service throughout our partnership. They took the time to understand our credit union’s unique needs and have tailored their approach to meet them.